Lauralee Acierno, Author

This new website design was created in collaboration with the book author, Lauralee.

The Challenge: The author didn’t have a digital presence other than social media and was looking for ways to increase book sales. She came to me for a clean, simple website design that could be integrated with the socials.

The Solution: lauraleeacerino.com, a website created after an initial discovery meeting, competitive analysis, and an analytics review. This is a creative person who was able to provide valuable feedback make design decisions with ease making the collaborative process fun.

The Results: A visually appealing website with blog functionality and links to purchase the book. This client’s social media following has grown by 35% and her book sales have shown a steady 75% increase over the prior year. This wouldn’t have been possible without her commitment to keeping a regular blog posting schedule.